Google Product Search has introduced a major change recently with the grouping of SKUs. Instead of listing all products, they now group items with the same part number together and list them on a separate product page. This is a big change and will affect that way people like me and you optimize for Google Product Search.
And now the product page. Notice how prominent Google Checkout is.
Note that this is not live for all products, nor it is guaranteed that Google will be running with this from now on. Just because bloggers find a change doesn’t mean it is going to be implemented (as evidenced by my NexTag find at the onset of this blog).
One observation though: does this mean Google’s product pages will now start ranking in Google, much like Shopping.com, Shopzilla and other major CSE product pages rank in the search engines? That could be another major change that ups the ante, because product feed optimization will then coincide with search engine optimization.
