Via TechCrunch, MySupermarket.co.uk aims to save consumers money at their favorite grocery store. It is a free independent service that checks the prices of an entire shopping cart and compares the results from major British supermarkets. Most comparison shopping engines just allow you to compare one item’s price.
I think it’s a great idea, in terms of comparing a multiple item purchase across retailers. However, as far as comparing grocery shopping prices, I don’t see enough of a benefit to put my time into it. For me, every grocery shopping list is different, and through experience I just know what stores I want to go to, ranked by more than price. Convenience, location, selection and customer service all should be included into that.
Hopefully something like this can be implemented for online retailers, where prices (for multiple items, even) could be compared across the retail sites of the customer’s choosing, not by who is listed in the comparison shopping engine.
Tags: niche comparison engine
Nice website