Savvy internet marketers know that the most important page element to optimize for ranking higher in search engines is the title tag (or title element). But what about for comparison shopping engines?
Ben Fowler at LoveYourFeed.com wrote recently on the best product name you can give the products in your data feed to ensure that you show up in searches, and show up higher as well. In many ways, what you know about search engine optimization can be applied to data feed optimization. But instead of optimizing on-page factors like links and original content, you are optimizing data feed factors like product description and shipping options.
There is quite a bit one can do to get better results from comparison search engine strategies that doesn’t involve higher bids. Keep reading my blog and the blogs I link to to understand those strategies.
Tags: data feed optimization
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