I am more or less in charge of email marketing at my company, and one of the toughest parts of putting together a monthly newsletter or promotion is generating ideas that provide value to our email subscribers, as well as value to the company in the form of sales.
So I stay on the lookout for promotional ideas. For example, I need something for the month of May. There is Cinco de Mayo, Mother’s Day and Memorial Day as U.S. holidays. The first two are out since they really don’t fit our client base (mostly business-to-business selling). Memorial Day should work, but that is later in the month.
The key is to stay on top of current events and use the holiday or current event tie-in to get more engagement from customers. Another good example is the federal economic stimulus checks all U.S. taxpayers are currently receiving. Again, since these are all personal checks, it does not really fit my company’s customers. I was still trying to find a way to make it work, though, when I saw the Elmo Studds‘ sign on the way to lunch.
Elmo Studd’s always writes funny messages on their sign, so they can get away with that. Sometimes I wish email promotions were that easy though!
Tags: Email Marketing, idea generation