I was going through my RSS reader recently and found this great post by Ben Fowler from LoveYourFeed.com about optimizing factors outside your actual data feed, like your store name. That got me to thinking, what else gets overlooked sometimes?
Depending on the comparison shopping engine, the image you submit in your data feed could have a big effect on whether or not your product receives a click. Nowhere is this more visible than on Google Product Search.
Take a look at this example below.
The first Kids Chef Hat looks a bit grainy, and the third result, Black Chef Hat, is way too small. Are you sure that’s not just a smudge? The fourth result is a chef hat .. metallic thing. Finally, the dreaded fifth result – “Image not available.” How many clicks do you think that product gets in a year?
On Google Product Search, you get free traffic and free listings. Every click is another potential conversion, and since there isn’t any bidding to worry about, all you have to optimize is what the customer sees. Your images are a big part of that.
Tags: data feed optimization, Google Product Search, LoveYourFeed.com