A couple of weeks ago I wrote about how Shopping.com was slow in responding to merchant inquiries. Through my research in turns out they aren’t just slow, they are ignoring merchants altogether.
My company uses a feed management service (where a merchant uploads a single feed and the company sends it out to the comparison sites formatted correctly, usually packaged with some sort of analytics package). The company has told me not to expect a response from Shopping.com, as they have the worst response rates of all the comparison shopping engines. My experience has validated this claim.
Another one of my sources has told me that it appears that only the top 300 merchants on Shopping.com are getting access to speak with Shopping.com employees. According to Richard at ReadWriteWeb, as of August 2007 there were over 6000 merchants listing on Shopping.com. Think to yourself: how would your business do if it ignored over 95% of its customers? I would venture to think not too well.
I am continuing to gather more information as I try to solve this issue. Earlier I thought it was because of the rapid growth of Shopping.com coupled with new features they are trying to roll out, but I question the wisdom of this lack of communication.
Tags: Shopping.com
[...] 看到消息，Shopping.com Ignoring 95% of Merchants，才感叹道原来他们回我们信已经是给面子了。 [...]
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