We all know that social networking is rather popular on the Interwebs. Sites like Facebook, LinkedIn and MySpace enjoy copious amounts of traffic as members poke, connect and message each other often. Some comparison shopping engines, including Like.com and Smarter.com, try to take advantage of the popularity of social networking by building social aspects into their website.
Sortprice.com has decided to go right to the source. I received an email today announcing the public beta launch of what they call their Merchant Facebook Store (my company submits to their free listings). Here is an excerpt:
We have created a Wishlist application for [YOUR STORE] on Facebook which is now available for you to use. You now have the ability to sell your products and promote your business on Facebook using the Sortprice.com engine. The feature is currently FREE. We encourage you to take advantage of this new feature to expand your reach to more customers via our latest endeavour in social networking.
Here is what you see in the Merchant Management Console:
I think it is a pretty novel idea and for the right merchants, it might actually be successful. I haven’t seen other comparison shopping engines doing something like this. Unfortunately, since my company utilizes only the basic, free listings on Sortprice.com, we cannot take advantage of this. Sortprice.com enhanced listings start at $149.99/month for unlimited clicks.
